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Despite AI’s promise in media and creative, executives acknowledged the tech is difficult to scale and fails to deliver measurable […]

The Mondelēz brand continues to embrace more culturally attuned marketing with a Ritz Island ad starring Bowen Yang, Jon Hamm and Scarlett

Marketing trends, such as microdramas and consumers who are expressing a sense of “dysoptimism,” are identified in the agency’s “Future

CMO Kory Marchisotto explains how the brand’s telenovela-inspired ads and Bad Bunny’s upcoming halftime show dovetailed in a new campaign.

If your AI outputs sound generic — your inputs probably are too. In part two of “Selling with AI”, Apollo.io

Artificial intelligence risks reinforcing the black-box decisions that marketers are forced to make with current measurement systems, per a new

The delivery platform promotes a new offer to remove delivery and service fees on restaurant orders over $50 in an

For decades, “watching TV” meant sitting on the couch and catching a favorite weekly show, or viewing.

The celebrity-packed effort airing in the first quarter centers on a fictional Halfway There Insurance firm and parodic cover of

Uncover three key music trends that are transforming modern brand storytelling.