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Players will be able to interact with items inspired by the film and unlock limited avatar items.

The effort spotlights various styles and arrives as parent Gap Inc. continues to emphasize entertainment marketing.

At ANA Masters of Marketing, Global CMO Marcel Marcondes explains how the company is working to shift from an advertiser

From Liquid Death’s use of AI to Graza’s packaging, upstarts are finding ways to take market share from legacy rivals

Revenue rose 26% year over year in the third quarter to nearly $65 billion, but expenses were up 68% due

While the streamer grew revenue 12% year over year in Q3, it expects ad revenue to come in $300 million

Actor D’Arcy Carden serves as Chief Giftologist in a new campaign that will be supported by a bigger creator push

The collaboration with the popular video game includes creator content, in-game items, packaging and giveaways in support of the new

The campaign, which will run across social, retail, TV and OOH channels, comes as the category continues to face pressure

A proposed FTC consent order mandates nondiscriminatory access to the platform and puts firewalls in place, but some Publicis competitors