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A new joint venture called Tekta seeks to streamline NIL marketing activations and make them more measurable for Publicis clients.

Tariq Hassan will succeed Lindsay Radkoski, U.S. CMO since 2023, as the chain continues to execute a turnaround plan.

The Coca-Cola brand’s 2025 Halloween campaign delivered 10 billion impressions with significant engagement and impact on sales.

The category has the highest density of advertising creative, with active advertisers on microdrama apps rising by 132% during the

Paid search isn’t dead. The data shows top brands still invest, outperform and win with search today.

High-traffic screens are only part of the story. Audience data shows which screens matter most.

Brands used to pick one agency partner or the other. The ones pulling ahead now use both. On purpose.

The brand’s first major integrated campaign in nearly a decade follows initiatives focused on fostering a fan community, such as

The creator economy is expected to hit nearly half a trillion dollars next year, but the disconnect between creators and

The company added multiple new features, including the ability to turn creator playlists into shows so viewers can stream videos