Harley-Davidson resets brand ahead of growth strategy rollout
The motorcycle company gets back to basics in an ad set to Willie Nelson’s “On the Road Again” that will […]
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The motorcycle company gets back to basics in an ad set to Willie Nelson’s “On the Road Again” that will […]
Chris Bellinger, chief creative officer at PepsiCo Foods U.S., explains how the brand went big on the relaunch of Flamin’
Chris Bellinger, chief creative officer at PepsiCo Foods U.S., explains how the brand went big on the relaunch of Flamin’
The mobile-heavy campaign strategically places QR codes near major museums to draw attention to a virtual gallery.
The Epsilon identity solution and consultancy arm Sapient are in focus while Publicis is also taking over Microsoft’s sizable global
The company said its proprietary QR codes offer advanced customization options that could help drive user engagement and conversion.
The Svedphone includes only two features — the ability to call and text — and follows the brand’s poorly received AI-generated
The “Mix With The Best” effort expands Droga5’s relationship with Molson Coors, which has a strategic partnership with the nonalcoholic
Questions remain around whether LLM ads can be evaluated with the same rigor as the rest of advertisers’ media plans, writes
Olay, Secret and Downy are among the brands included in a multiyear deal that arrives as the league draws record