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The collaboration with the popular video game includes creator content, in-game items, packaging and giveaways in support of the new […]

The campaign, which will run across social, retail, TV and OOH channels, comes as the category continues to face pressure

A proposed FTC consent order mandates nondiscriminatory access to the platform and puts firewalls in place, but some Publicis competitors

The brand looks to tie together its advertising efforts under an omnichannel campaign, explains Chief Brand and Innovation Officer Laura

The campaign includes Meta and programmatic display ads, in-store signage and a Whole Foods Market activation.

The acquisition of Creator Authority, a LinkedIn specialist agency, puts the company on track to top $100 million in global

Advertisers are upping their bets on generative artificial intelligence and creators as uncertainty lingers around their media strategies, per Kantar.

Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 23 destinations

Instead of taking a traditional approach to ad production, the company went from brief to delivered assets across 15 destinations

Sentimental ads and a creator-led social series are complemented by offerings like a new DoorDash partnership, CMO Barbra Sainsurin said.