Foot Locker debuts year-round basketball brand platform under new CMO
Brett O’Brien, previously chief sports officer at PepsiCo, was appointed by the retailer after it was acquired by Dick’s Sporting […]
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Brett O’Brien, previously chief sports officer at PepsiCo, was appointed by the retailer after it was acquired by Dick’s Sporting […]
Dentsu retains global media duties, extending a decade-long relationship, while creative is being consolidated with Publicis, WPP and Stagwell.
While 70% of CMOs say AI is a key focus for 2026, only 30% feel they have the infrastructure to
The generative AI platform is expanding its ads pilot to new territories in addition to introducing a new self-serve portal
The retailer and soccer-focused media network Men in Blazers are teaming up on a traveling studio that will tap into
If your brand is struggling to capture gains from AI, it may be your email marketing platform. Discover four aspects
Marketers know better than anyone that how you present information is just as important as the information itself.
The ad-tech firm pointed to the budding market for ads in AI chatbots and with CMOs it believes will start
Created with LePub Mexico City, “Welcome Back, Paisano” uses a sharp sense of humor to help the brand move from
As founding partner for the International Dance League’s 2026 season, the marketer gains access to an audience that aligns with