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The Urban Outfitters-owned, high-growth clothing rental service wants to break through ad fatigue with a series that examines modern dating.

Years after Paul Newman’s death, the brand’s new CMO sees opportunity in amplifying its use of good ingredients and that

The in-game activation is accompanied by a campaign featuring gaming creators, livestreams and a social content series.

An overabundance of data can do damage if marketers don’t figure out how to turn it into better decisions, writes

With a string of new legislation creating a patchwork of legal requirements, the group is attempting to establish an industry

A partnership with the 16-year-old YouTube and TikTok star marks the first time the brand has brought a custom creator

The challenger brands teamed up with Jason Kelce to make a peculiar ask of consumers who are united in their

The trade body follows the IAB in trying to establish shared metrics and vocabulary for a high-growth channel that remains

The athletic brand said the decade-long relationship came to a “natural conclusion” just months after it parted ways with Steph

Retailers like American Eagle are diversifying further beyond capital-I influencers and adjusting their media mixes to be more targeted this