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Advertisers who added new creative weekly saw a 23% higher return on investment compared to those who only added creative […]

Marketers from Smirnoff, Liquid Death and Chili’s converged at AWNY to talk AI, connecting with culture and the evolving creator

Jenna Bromberg’s appointment is effective Nov. 2 and comes as parent company Inspire Brands considers an IPO.

The content deal gives TikTok exclusive rights to select microdrama series from several high-profile creators.

After the success of activations on Roblox and Twitch, the cosmetics brand is partnering with Korea-based Zepeto to showcase its

The hub features a personalized feed of content curated from popular franchises and an artificial intelligence-generated avatar of Andy Cohen.

Divergent paths for tech firms and categories like CPG and beauty and cosmetics underpin what WARC calls a “two-speed marketplace.”

Some marketers are taking the measurement challenge into their own hands by spending more to amplify influencer content as a

The caffeinated, spicy-cherry-flavored soda is finding traction with “zillennial” consumers and grew volume more than 20% during Q2 2026.

Brands, agencies and platforms with a finger on the pulse took to Advertising Week to break down the group’s habits