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In an automated world, bad data not only misleads marketing teams but also accelerates mistakes, writes Epsilon’s Gillian MacPherson.

The two trade groups recently shared 10 recommendations that prioritize trust and transparency for an often-frustrating process.

Now operating as an agile team rather than standalone agency, 360i looks to appeal to marketers investing more in creators

The deal would give the broadcaster access to the top connected TV operating system in the U.S. and a wealth

Consumers are becoming choosier about how they spend their money, creating greater competition among brands.

The video game company is enabling brands, including initial partners Coach and Visa, to create, launch and measure campaigns across

Global CMO Valerie Kubizniak digs into plans that include a visual refresh as the chain works to reassert itself in

Koddi’s new data shows a market already in motion and provides clues about who stands to win.

The mascot’s appearance on “Fudd Around and Find Out” is part of a larger push from the insurer to move

Brands can reach Walmart’s U.S. customers through YouTube campaigns and see how those ads impact sales.