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E.l.f., Garage Beer and Texas Pete executives dig into the concerns and opportunities around a resurgent trend in long-form content.

Tom Gargiulo, the chief marketer for Coca-Cola’s advanced hydration portfolio, details new activations that look to engage younger consumers. 

The campaign developed with BarkleyOKRP is part of a larger expansion plan that includes more food options and revamped store designs.

The pizza giant is adding merchandise drops, digital games and experiential rewards to boost consumer engagement.

Vicki Felker discusses launching the CPG giant’s first at-home condiment brand, where AI is boosting efficiency and bigger bets on

The shift toward AI is not just about producing ads faster, it’s about giving creative capability to everyone, writes Amazon’s Nikhil Nanivadekar.

CMO Joel Yashinsky explains how a tie-up with “The Mandalorian and Grogu” builds on efforts that have looked to make

The Mars brand is also marketing its Peanut Butter Ice Cream products with an effort around the NFL draft that

The league’s first global condiment partner will plaster its hometown of Pittsburgh, Pennsylvania — the location of the 2026 draft —

The $40 million deal builds on the platform’s previous acquisition of IRIS.TV to provide clients with identity, context and verified attention.