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As laws requiring AI use in ads to be disclosed become more common, there are questions surrounding the impact on […]

The brand is a sponsor of the new “Legally Blonde” prequel show “Elle” and is running a co-marketing campaign inspired

Eligible creators can now include affiliate links in the Pins, allowing their followers to easily shop products directly from the

The show is part of a larger effort by the app to develop a “higher-quality” user base, as the number

Slim Jim maker Conagra Brands is the video network’s first advertiser to incorporate the Stagwell Agentic Targeting System into campaign

Working with LiveRamp could help shore up OpenAI’s ad business ahead of its expected IPO, where revenue generation will be

The shop has managed more than $600 million in creator campaigns and is credited with its creative and measurement expertise.

Organizations that fail to deliver have often hired great talent into a broken system, writes Edmunds’ Alison Steinlauf Anziska.

The new “Bean Appetit” campaign is meant to reintroduce the brand to consumers after its acquisition by confectioner Ferrara in

CMO Craig Brommers explains how the retailer’s campaign with Spanish star Lamine Yamal continues a streak of culture-defining moments.