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At Advertising Week, CMO Jack Reynolds explained why the Urban Outfitters-owned retailer ceded control when working with musician Willow.

Stagwell shop Today on the Moon helped find comedy in the betting platform’s fictional offices alongside the likes of LeBron

The company is testing importing and creative insight features, as well as improved conversational guidance for its artificial intelligence elements.

Spots narrated by Adam Scott ask travelers if they’ve reached their “booking point” in a tongue-in-cheek effort to address burnout.

Marketers are good at measuring attention, but struggle to understand what that attention means, writes Motto’s Sunny Bonnell and Ashleigh Hansberger.

At Advertising Week, Revlon’s Chief Digital Marketing Officer Kelly Solomon detailed a campaign that used Amazon’s newest ad capabilities.

Benoit Vatere, chief media and digital commerce officer at the brand, explained at Advertising Week how it is using the

The century-old meat delivery company emphasizes credibility for a “No Bull” campaign that spans TV, radio, paid social and influencer

The Fare Share program is timed to Halloween and pushes back against a pricing model used by popular services like

Marketers at Advertising Week say growth mandates have given them a bigger seat at the table, but research points to