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The toy company’s AI studio, Sixth Wall, will debut behavioral licensing, which is focused on how characters think, speak and […]

AI readiness may be falling short as a focus remains on short-term optimization and results.

The brands are both at a crossroads, and their campaign centerpieces play up soccer bona fides alongside the sport’s stars

Melissa Levy, president of experiential marketing agency Sparks, explains the channel’s rise and how marketers can navigate its growing pains.

The DTC service looks to break through in streaming with a campaign that plays up the absurd lengths fans will

Made up mostly of Gen Zers with backgrounds outside of traditional advertising, Hex aims to address the industry’s AI skills gap.

CMO Chris Tussing explains how its new campaign is a creative evolution and demonstrates what the brand has learned about

Loyalty programs that drive growth do more than reward.

Created by WPP Open X, “No Better Feeling” heightens the reality of a single on-field moment to cap off Coke’s

The brand’s “Undairy the Craving” campaign attempts to combat preconceived ideas surrounding the taste and quality of vegan cheeses.