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PenVine’s Jennifer Schenberg shares the steps marketers need to follow to close the gap between visibility and validation on AI platforms.

The pharmaceutical company partnered with Amazon Ads for a spot starring basketball legend and WNBA on Prime analyst Candace Parker.

The deal gives creators access to IP from franchises, including Marvel and Star Wars, and Disney a pipeline for vertical

Coca-Cola, Adidas, Unilever and others reaped the benefits of official partnerships with the global tournament via a variety of marketing

“All Build. No Bull” shows off a reformulated product line aimed at small business construction workers and is set to

“The World Will Wait” includes an influencer component where partners will ask people to unplug and embrace bonding moments over

The pizza chain’s new campaign encourage consumers to leave feedback about its updated digital ordering experience.

The trade group wants to bring a shared vocabulary and standards to the industry as measurement tools with little consistency

The latest iteration of “The Snack That Smiles Back” features recognizable brand assets while appealing to modern parents with contemporary

CMO Joe Berean discusses a fall effort featuring pop star Tinashe and NFL player Tee Higgins that iterates on the retailer’s “Dress to