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The mobile-heavy campaign strategically places QR codes near major museums to draw attention to a virtual gallery.

The Epsilon identity solution and consultancy arm Sapient are in focus while Publicis is also taking over Microsoft’s sizable global

The company said its proprietary QR codes offer advanced customization options that could help drive user engagement and conversion.

The Svedphone includes only two features — the ability to call and text — and follows the brand’s poorly received AI-generated

The “Mix With The Best” effort expands Droga5’s relationship with Molson Coors, which has a strategic partnership with the nonalcoholic

Questions remain around whether LLM ads can be evaluated with the same rigor as the rest of advertisers’ media plans, writes

Olay, Secret and Downy are among the brands included in a multiyear deal that arrives as the league draws record

“Unleash Legendary” leverages the look and feel of anime to show off the brand’s teriyaki line and appeal to a

Created by indie agency Chemistry, “Your Burger Guy” positions the chain as a “sure bet” in the highly competitive fast-food

A campaign and accompanying song, “Finger Lickin’ Machine,” see the mascot defy greedy boardroom executives to keep prices low.