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The Microsoft-owned game is leveraging the rapid growth of the creator economy to push its in-game marketplace.

Zach Apter, CMO at ClassPass parent Playlist, explains how the booking platform is using performance marketing to grow the market

The broadcaster and partner Gain Theory detailed how premium video can boost the middle funnel — and what’s lost in

The move, which will eventually include additional partners, allows advertisers using Yahoo’s demand-side platform to access Vizio inventory through Magnite.

The J.M. Smucker brand’s “Game Face” campaign taps into the iconography of tournament heavyweights Argentina, Brazil, Colombia and Mexico.

The automaker’s U.S. marketing campaign around the tournament, “Next Starts Now,” spans TV ads, social media, experiential activations and more.

Trust, not attention, is becoming commerce media’s most valuable growth driver.

The retailer indicated it will invest more in areas like digital and influencers as it tries to drive conversions entering

Kraft Heinz’s marketing payoff, Netflix’s expanded advertising slate and the state of AI readiness are a few important numbers marketers

The wine maker is tapping into book club hype through a series of giveaways in partnership with Knopf Doubleday Publishing