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At Coachella, the brand’s Clinker band will sync data from Spotify and YouTube music and light up when similarities are […]

“Vanity Vandals” attributes cluttered bathroom counters to a surplus of its affordable beauty products and includes a giveaway and Roblox

Publicis CEO Arthur Sadoun described sports as the firm’s “next big bet” as it tries to bring cohesion to an

For the first time, the soda giant is bringing together more than a dozen QSRs to demonstrate how diverse customers are

The company’s head of content, influencer and commerce shared the retail giant’s social principles and detailed its Walmart Creator program.

The marketer of home and garden brands is using influencers, AI and sports marketing to be an always-on partner for

Yum Brands and WPP officials discussed how they are operationalizing AI as the tech matures at the IAB’s annual Public Policy

A trio of tough-talking citrus mascots anchor a new creative platform around authenticity and support the launch of a dirty

The brand’s first global campaign focused on gaming includes limited-edition packaging with a QR code that unlocks special challenges and

Liz Roche, VP of media and measurement at Albertsons Media Collective, discussed the strategic thinking behind its AI experiment at