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“Todo o Nada” was created by an all-Mexican creative team and will run in the U.S. across linear TV, digital […]

After boosting hot dog sales last year, the event is jumping from streaming to broadcast as the Kraft Heinz brand

“It’s a Pepper Fling” tells the story of a fleeting love affair and comes as parent Keurig Dr Pepper looks

Legacy firms NBCU and Disney, tech titans Netflix and Amazon and publishers shaped by M&A showed off evolving offerings during

Industry giants, including Paramount and NBCUniversal, have teamed with OpenAP to introduce a standardized way to activate and measure campaigns.

Tim Castree will replace Kofi Amoo-Gottfried, who announced plans to depart the delivery platform in March.

Publicis CEO Arthur Sadoun says LiveRamp’s co-created data sets will provide a leg up over rivals that rely on stagnant, generic

Major marketers across alcohol, beverage, snacks and retail are rolling out campaigns that look to engage soccer fans during the

New research from Affinity Solutions reveals billions in waste from optimizing on the wrong data.

The L’Oréal brand is using social chatter to tease a new campaign featuring TJ Palma, who misinterprets instructions around promoting hair