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Just 14% of social media professionals feel their organization is able to use social data properly.

At an ads showcase this week, driving intent and consumer action, including via the new TikTok Go travel offering, were

At its upfront presentation, the streamer unveiled new tools, capabilities and partnerships that span planning, buying and measuring ad campaigns.

The effort includes ad spots, influencer partnerships, consumer promotions and the limited-edition Miller Time MVP Matchball.

David Binder talks about the vodka maker’s controversial, AI-generated Super Bowl debut and its future marketing plans under Sazerac.

New ads show William Shatner, who held the role in the 2000s, passing the baton as the brand appeals to

The brewer is cementing its focus on soccer by urging fans to use their volunteer time off benefit to catch

The L’Oréal-owned brand enlisted NBA legend Carmelo Anthony for a “Head Coach” campaign in support of its anti-dandruff products.

The media company will roll out live contextual ads, a tool that retargets viewers of live events and its insights

The CPG giant is uniting several of its top brands to capitalize on cookout season as it ramps up marketing