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Assuming a worst-case scenario, 4.2 percentage points of expected growth could be erased in 2026 as marketers struggle to preserve […]

CMO Stacey McCormick explains how the brand is spreading the word around its October pledge against using AI-generated bodies in

The Abercrombie & Fitch brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its

Samsung, Comcast and Tubi rolled out measurement and AI innovations, plus deals with Amazon, at the IAB’s annual showcase for

As ad revenue’s importance grows for the tech giant, it will enable brands to target consumers using Maps’ search function

The U.S. ownership transition has had its hiccups, but the app used the NewFronts to argue it is more secure,

Samy is tasked with developing a global influencer strategy for the CPG giant’s food business, which Unilever is in talks

At their first unified NewFronts presentation, the companies underscored their ability to engage audiences not reached by linear TV buys.

The S4 Capital founder and executive chairman sounds off on the Publicis-Trade Desk spat, the “brutality” of Omnicom’s IPG takeover

The brand will serve as the official automaker of the league, a move that arrives on the heels of MLB