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Tweaks to the open-source marketing mix model aim to help marketers better audit data quality and more easily resolve errors.

The NFL team is helping brands stitch together a mix of OOH and experiential activations using an approach called IRL

AI made content creation effortless. Now companies are drowning in what they can’t review fast enough.

AI made content creation effortless. Now companies are drowning in what they can’t review fast enough.

Lenna Yamamichi, vice president of brand creative at the chain, details the social listening-inspired return of stuffed French toast.

Matt Sutton, who’s led the outdoor brand’s marketing for two years, digs into an edgy “Engineered for Whatever” platform that

“There’s Magic in More” is the largest U.S. campaign for the brand to date and includes a multichannel media buy

The global chief marketing officer is leaving the company after 16 years to pursue an opportunity outside of travel, per

A back-to-school campaign with the top YouTuber is showing early promise, including a traffic bump, as the Gap Inc. retailer

The Mars-owned snack brand, in collaboration with BBDO New York, introduced a crew of armchair analysts to debate the sport’s