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North America CMO Shakir Moin explains how the soda giant is fostering hyper-personalized consumer engagement around a global opportunity.

The five-year partnership comes as the CPG giant recently paused plans to split its condiment and grocery businesses.

Completed with PubMatic and Butler/Till, the campaign’s fully automated media buying and optimization process reduced buy-side costs by 5.5x.

Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including through

The appointment of Sarah Sylvester, who most recently led marketing for Victoria’s Secret, represents a renewed focus by the retailer

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, digs into the “Exactly What You Are (and Aren’t)

The independent agency is piloting an AI agent infrastructure from Freewheel designed to streamline premium video transactions.

Comedian Atsuko Okatsuka stomps around a handcrafted miniature Los Angeles in creative that takes inspiration from “Attack of the 50

Broadcast TV without sports accounted for just 9.8% of total ad-supported viewership in Q4 2025. 

“There’s A New King And It’s You” is the next step in a turnaround effort that puts the fast-food chain’s