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Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, opens up about the “Intern Diaries” and a loyalty […]

A pair of efforts for the upcoming Will Ferrell vehicle “The Hawk” show how the streamer is focusing on more

The second season of a series celebrating public art expands to a new city and encompasses documentary video, long-form editorial

Earned media and community discussion generate the authority signals that determine whether a brand gets recommended by AI, writes Abigail Niziankiewicz of

The partnership is part of a larger golf strategy by the brand, which became an official sponsor of PGA Tour

Kyle Gore, vice president of global marketing for Doritos, compares the brand’s efforts to what’s required for the Super Bowl

Opinions are split on whether brands are serious about the saucy short-form genre, but experts shared ways to dip a

Artificial intelligence continues to demand significant investments this year, but the payoff for marketers is still unclear.

As fake news, fake feeds and fake AI proliferate, Coca-Cola, Dove, Anthropic and other brands tried to leave a real

Reality-competition series “Gamerhood” will integrate Flowcode technology that uses QR codes to connect the brand with consumers.