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Artificial intelligence continues to demand significant investments this year, but the payoff for marketers is still unclear.

As fake news, fake feeds and fake AI proliferate, Coca-Cola, Dove, Anthropic and other brands tried to leave a real

Reality-competition series “Gamerhood” will integrate Flowcode technology that uses QR codes to connect the brand with consumers.

The P&G brand’s “Can’t Wash This” campaign comes as World Cup fever gives way to the beginning of the MLS

Creating and/or tapping into fandom fueled Havas’ recent acquisition of a majority stake in Archrival, a youth-culture and experiential activation agency.

An A/B test of Amazon’s AI video tool reduced production time by months for a Cuisinart video, but humans were

The fitness challenge comes as Unilever puts an increased emphasis on sports and influencer marketing.

The platform’s new promotional message highlights the real conversations happening in-app each day and takes subtle aim at artificial intelligence.

Marketers like PepsiCo and Mars are using the app’s e-commerce feature to drive sales and inform new products, according to

Co-founded by the Spider-Man star, the beer brand has used partnerships with Chase and fitness chain Barry’s to charge its