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Growth is up. Margins are down. Six ways CPG leaders can protect profit.

The startup uses AI to track which creative and video assets are driving engagement and conversion and help optimize campaigns

The paint brand’s long-running “See The Love” platform continues with a family-focused ad from agency of record Fig.

The campaign, which shows a robot employee short circuiting over a sip of Zevia, follows the brand skewering Coke’s AI-generated

Emily Barfoot, head of Dove U.S., discusses how the campaign came together, navigating Reddit and the brand’s larger social media

The Unilever brand is focusing on traditional media for a campaign that features podcaster Paige DeSorbo and promotes its A-List

Chief Brand Officer Kyle Watson explains how the company is working to individualize its portfolio, which now includes brands Alani

The brand’s media budget is getting a double digit increase, with TV ads scheduled to air during the 2026 MLB

Along with ads spotlighting partnerships with the NCAA and U.S. Soccer Federation, the chain is launching a limited podcast tied

While creators deliver impact across the funnel, most campaigns are still evaluated using outdated proxies, writes the IAB’s Zoe Soon.