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CMO Sherina Smith explains how “Designed To Last” taps into streaming TV behaviors and allows the brand to engage more […]

Brands will be able to activate and optimize offsite and onsite inventory within The Trade Desk for the first time

The planning platform’s new AI copilot, Gem, is designed to align campaign data with overall strategy and help teams understand

A hero spot and social content spotlight the mom group chat as part of an effort that includes deals with

The company also touted the success of its AI-powered Omni marketing platform, which has now been scaled across the entire

CMO Don McGuire details the tech giant’s work to develop consumer brand Snapdragon that culminates in a new campaign by

Where firms play it safe with marketing, one brokerage breaks through.

From Modelo’s seven-figure pro soccer investment to Amazon’s projected ad revenue, here are some important numbers marketers may have missed.

Global CMO Lisa Materazzo explains how the automaker is looking to shift the tone of the marketing world from big

A Meta study found that behaviors such as “digital pebbling” are prevalent across every generation, and expert knowledge matters more