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The appointment comes as the brand continues to invest heavily in sports sponsorships and is doubling down on its national […]

Blu, a friendly woman wearing a blue UPS polo, is one piece of a multiyear campaign that spans digital, TV,

Internal documents indicate Amazon knew its practices could damage advertiser trust, but Amazon says the FTC doesn’t understand the business.

As the confectionery maker invests in brands to build on recent growth, its flagship label teamed with a chart-topping pop

Chief Brand Officer John Ludeke explains why the Unilever brand is betting that it can get Gen Z consumers to

In TV spots and social content, creators document the prep work behind new Pollo Asado and Chili Lime Chips without

Mohegan Sun Online Casino improved its return on ad spend by nearly 90% during a test period for the Unified

CMO Kate Trumbull explains why the chain and AOR Work In Progress chose a hyperbolic, darkly comedic tone for its

Discover how brands can tap cultural celebrations and authentic visuals to deepen trust and connection.

Is your brand BFCM-ready? Find the gaps before peak season hits.