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Despite an increase in spending on creators, just 51% of marketers have full clarity into influencer compensation.

Ahead of March Madness, the pizza brand is hoping influencers will drive sales.

The social-heavy effort comes as the chain faces social media and competitor blowback for a video featuring its CEO.

The automaker will utilize Apple TV’s sequential ad capabilities to turn ad breaks into a narrative, “micro-docuseries” focused on its

The researcher predicts that half of agencies’ proprietary AI platforms will become obsolete by 2029 and emphasized the value of

“Seriously Serious” uses absurdist humor to highlight how the marketer is bringing its quality-first approach to the mayonnaise category.

Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details how the “Make It Yours” campaign transforms the brand’s

George Felix will lead marketing for both Chili’s and Maggiano’s Little Italy, which has lagged behind its sister brand’s eye-popping

The pizza chain has reestablished local marketing co-ops and plans to launch a creative platform in collaboration with new AOR Leo

“The Pub That Refused To Die” comes as more brands invest in entertainment to gain an edge in the fight