The retail marketer’s BFCM readiness playbook
Is your brand BFCM-ready? Find the gaps before peak season hits.
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Is your brand BFCM-ready? Find the gaps before peak season hits.
A new campaign with Cardi B is already the most-viewed in the brand’s history and improving performance, Gap Inc. CEO
The company’s landmark $18 billion payout was only one part of a larger agreement that aims to force other apps
London agency Lucky Generals teamed with Jamiroquai frontman Jay Kay to expand on the award-winning video for “Virtual Insanity.”
Stewart and “Off Campus” actor Belmont Cameli feature in tongue-in-cheek social content that heralds the return of the beloved menu
The company will use an automated system to target display options, and brands will no longer be able to decide
The position combines marketing, loyalty, personalization and other functions under one title. CMO Christie Raymond will depart the company next
CMO Andy Lopez shares how a hue-choosing chatbot and influencer campaign are part of the paint brand’s renewed digital transformation drive.
Keurig Dr Pepper marketer Derek Dabrowski digs into how the college football campaign, now in its ninth season, is lifting
For agencies that have always had to do more with less, the level playing field is finally here, according to