Trade Desk ups bid to improve CTV advertising value with Ventura Ecosystem
The new industry collaboration is meant to deliver a more transparent marketplace and includes initial partners Nexxen and TV operating […]
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The new industry collaboration is meant to deliver a more transparent marketplace and includes initial partners Nexxen and TV operating […]
Along with aesthetic changes, including a new visual identity, the rebranded measurement firm is stepping up investment in artificial intelligence.
The footwear brand is pitching nature as a refuge for consumers who are overwhelmed by the pace and digital demands of
CMO Melody Lee explains how short-form content helped the automaker integrate customer benefits without interrupting their viewing experience.
A cost-savings plan will impact jobs, but the agency network plans to reinvest in talent in areas like commerce, analytics
Created with agency Bailey Lauerman, “Impressive Innovation” demonstrates how the company brings precision and performance to wipers and beyond.
The insurance provider’s “Drive Like an Animal” campaign leveraged AI to reduce production time while still considering consumer sentiment.
The Elevate28 plan creates a single company with four units and introduces a talent framework meant to foster a “high-performance
Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.
The duo is deepening an existing global partnership to offer exclusive content, greater creator access and a player engagement initiative.