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Paid search isn’t dead. The data shows top brands still invest, outperform and win with search today.

High-traffic screens are only part of the story. Audience data shows which screens matter most.

Brands used to pick one agency partner or the other. The ones pulling ahead now use both. On purpose.

The brand’s first major integrated campaign in nearly a decade follows initiatives focused on fostering a fan community, such as

The creator economy is expected to hit nearly half a trillion dollars next year, but the disconnect between creators and

The company added multiple new features, including the ability to turn creator playlists into shows so viewers can stream videos

The Urban Outfitters-owned, high-growth clothing rental service wants to break through ad fatigue with a series that examines modern dating.

Years after Paul Newman’s death, the brand’s new CMO sees opportunity in amplifying its use of good ingredients and that

The in-game activation is accompanied by a campaign featuring gaming creators, livestreams and a social content series.

An overabundance of data can do damage if marketers don’t figure out how to turn it into better decisions, writes