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The travel search engine is shifting the focus from the destination to the anxiety of planning a trip.

CMO Joon Silverstein explained how “Explore Your Story” demonstrates the luxury brand’s embrace of social-first marketing during a Marketing Dive

The retailer’s “It’s a Yes Day” platform is informed by shifting consumer dynamics that see kids increasingly influencing clothing decisions.

To promote a tie-up with musician Mr. Fantasy, the chain is plastering high-traffic areas with old-school flyers reminiscent of the early

“Really Philly Good” introduces a new brand character, Phillyboy, and represents the the Kraft Heinz spread’s largest marketing investment to

There are various reasons why spending in the U.S. remains strong despite low consumer confidence, and it’s not just about

Chloe Fineman serves as Chief Hair Officer for “Science Never Looked So Good,” a campaign that promotes the hair care

CMO Tom Gargiulo explains how the sport drink’s refreshed “Choose Better” campaign will be activated around the March Madness tournament.

The companies will help brands develop original IP tied to culture, with a focus on anime and serialized entertainment.

The nearly 10-year-old beverage marketer is looking to social as a national awareness driver and prioritizing quality interaction over content