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With a string of new legislation creating a patchwork of legal requirements, the group is attempting to establish an industry […]

A partnership with the 16-year-old YouTube and TikTok star marks the first time the brand has brought a custom creator

The challenger brands teamed up with Jason Kelce to make a peculiar ask of consumers who are united in their

The trade body follows the IAB in trying to establish shared metrics and vocabulary for a high-growth channel that remains

The athletic brand said the decade-long relationship came to a “natural conclusion” just months after it parted ways with Steph

Retailers like American Eagle are diversifying further beyond capital-I influencers and adjusting their media mixes to be more targeted this

The tuna brand enlisted Tombras to better position itself as a ready-to-eat protein and explore more culturally tapped-in ways to

Parents still hold sway over teen brand preferences, with moms in particular being more influential than any “social media platform,

Tracy Dick is now in the chief marketer role, following the company’s corporate name change earlier this summer. 

Marisa Thalberg, chief customer and marketing officer at Catalyst Brands, details a Retail Rejuvenation Retreat that looks to change shopping