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Social commanded the largest share of the digital ad market last year at 40% while more brands and agencies institutionalized […]

The Keurig Dr Pepper brand is focusing on farm-grown quality in an effort that introduces a green mountain goat as

Omnicom, Publicis and WPP are among the agencies that are standardizing on the new CX Enterprise platform to co-develop solutions for

Unlock new revenue during the Transaction Moment.

The streamer is still on track to double ad revenue to $3 billion this year, and its advertiser base grew

Black audiences are significantly more likely to pay attention to an ad if they feel it reflects their culture, according

In honor of the franchise’s 30 years, the retailer is working with a variety of content creators in a social-first

The Unilever brand will dole out 82 tickets across seven matches as part of its ongoing effort to grow loyalty

“The best thing you can find online is a reason to go offline,” according to new spots that will run

Dynamic Search Ads, automatically created assets and the campaign-level broad match setting will automatically upgrade to AI Max in September.