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In a lawsuit against Costco over a variety of apparel designs, the athleisure brand laments the proliferation of “LululemonDupes” on […]

Samuel L. Jackson narrates a striking black-and-white spot that celebrates the Superstar sneaker and features Missy Elliott, Anthony Edwards and

DV Authentic Attention for Social and Snap Attention Measurement, respectively, combine ad exposure data with Lumen eye-tracking technology.

The brand, which recently launched its largest marketing campaign yet, is setting up an in-game shop that will feature new

“Delivered to Beauty” will be active in five major U.S. cities from July 7-10, overlapping with Amazon’s Prime Day shopping

The Coca-Cola brand is using the platform’s Branded Mission offering to drive social media buzz around new Xtra Sour flavors.

Companies have been able to segment customer data for years, but AI takes it a step further, enabling brands to

An AR experience lets fans record and share holograms inspired by the series while ads are jam-packed with “Star Wars”

The mutual decision to withdraw the award follows the discovery that Brazilian agency DM9 simulated real-world events and campaign outcomes.

The retailer threw a $10,000 wedding the same week as the $50 million nuptials between Jeff Bezos and Lauren Sánchez.