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At Advertising Week, Todd Kaplan said marketers should think of brand building like pointillism and not rush to jump on […]

Agencies are preparing for a world in which generative AI-powered experiences are expected to play a dominant role.

The L’Oréal-owned brand will promote the alliance, which includes experiential and digital activations, with a social-based teaser phase.

Tumi, which piloted Amex Ads, saw return on ad spend 30% higher than its targets while reaching more Gen Z

Holiday 2025 has new rules. See what will really move the needle this peak season.

The chain has outfitted a Nashville store with a pop-up vinyl shop, photo booth and more, and claims it is

The chain fired the firm that advised it on its recent logo and restaurant refresh after significant consumer pushback led

The Unilever-owned men’s grooming brand tapped hunky “Reacher” star Alan Ritchson to address male malaise.

Parent Heaven Hill recently partnered with two new agencies, one of several moves to bolster brands like Lunazul, Evan Williams

As it rapidly expands, the chain looks to raise awareness with its first national marketing campaign, newly appointed CMO Jon