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The deal, which continues a nearly 50-year partnership, includes MLB.TV integrations, the collective use of athletes and player endorsements and more.

Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season. 

Since OpenAI began running ads four weeks ago, data tracked by Sensor Tower showed more than 100 individual brand promotions.

CMO Pat O’Toole, formerly of Burger King, details his first campaign at the youth-enrichment company, in support of Urban Air

Despite an increase in spending on creators, just 51% of marketers have full clarity into influencer compensation.

Ahead of March Madness, the pizza brand is hoping influencers will drive sales.

The social-heavy effort comes as the chain faces social media and competitor blowback for a video featuring its CEO.

The automaker will utilize Apple TV’s sequential ad capabilities to turn ad breaks into a narrative, “micro-docuseries” focused on its

The researcher predicts that half of agencies’ proprietary AI platforms will become obsolete by 2029 and emphasized the value of

“Seriously Serious” uses absurdist humor to highlight how the marketer is bringing its quality-first approach to the mayonnaise category.