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The Diageo-owned tequila brand will host events in 12 cities globally in partnership with Mexican bakery Panadería Rosetta. 

Nvidia saw the fastest rise in value ever tracked by Interbrand while digital-first services like Netflix, Uber and Instagram also gained

The P&G hair care brand enlists “Love Island” star Amaya Espinal to celebrate the power of scent in digital and

AI is helping the group win more business without having to engage in a traditional pitch process, CEO Arthur Sadoun

A campaign promoting the design partnership shifts from studio-shot imagery to a lifestyle-oriented visuals and storytelling driven by influencers.

Embedding AI into workflows is driving marketing teams to deliver entirely new, higher-value work.

On the heels of its “Better in Denim” campaign, the apparel retailer is turning to community connections to burnish its

The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at Advertising

AI has helped the ad-tech company’s automated programmatic ad buying deliver results up to five times faster than traditional systems.

Making the most of live events goes beyond sponsorships as individuals increasingly engage with real events virtually.