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Marcelo Kertesz spoke with Marketing Dive about reports the brand is mulling its first big game ad and why it […]

Consumer surveys are showing mixed sentiments about this year’s holiday season.

A partnership with the pro Fortnite player centers on a Cava Pass Challenge that looks to drive more people to

The cognac brand remade the NBA legend’s 2010 “Decision” — a reminder that “you can’t make an omelet without breaking

Dunkin’ parent Inspire Brands is among the first to tap an integration that has driven improved campaign targeting.

The Reckitt-owned brand is marketing its Lysol Air Sanitizer via social videos that advise consumers how to cope with loved

A new integration powered by Amazon Ads’ retail media data is meant to drive “more measurable business outcomes” for E.l.f.

General Manager Peter Giordano discusses DoorDash’s latest suite of advertiser tools, the future of the platform and retail media pain

Return on investment has been stronger than expected as the B2B firm turns to connected TV, said a company marketing

CEO Diana Haussling and execs from Acxiom and agency FCB discussed use cases of artificial intelligence at last week’s Future