Starburst taps gen AI for campaign that is ‘Different Every Time’
The Mars candy brand’s first major campaign in 12 years seeks to be a balm for the “sameness fed to […]
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The Mars candy brand’s first major campaign in 12 years seeks to be a balm for the “sameness fed to […]
Fabiola Torres joins the retailer from PepsiCo and was lauded for her ability to connect with globally diverse consumers.
A new image generator relies on assets that the advertiser already owns, part of Meta’s efforts to ensure its ad products align
Disney’s new partnership with Walmart Connect and Amazon’s latest streaming TV ad formats demonstrate how the growing channels can work together.
TikTok says that the bill is based on speculative concerns and nothing more.
The Pernod Ricard brand teamed with Copy Lab to generate inclusive, free-to-use imagery in an attempt to train AI to
After a period of sustained growth, Peroni 0.0% is looking to strengthen its ties to Formula 1 racing, which has
The consultancy is being more closely aligned with Omnicom Media Group while practices like its popular Cultural Briefings are winding down.
The deal is the first since since Barkley and OKRP merged in March to create a “big indie” agency.
“UninterruptAds,” based in Brazil, takes over 500 songs that mention the AB InBev brand and serves them as ads on playlists