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Marketing Dive readers and adland experts assess five of the most talked about big game ads.

The Kimberly-Clark brand uses tennis as a metaphor in a purpose-driven effort that remakes Tears For Fears’ “Everybody Wants To

The global effort responds to viral posts mocking the Rockets star for his dry skin, including through a Mean Tweets-inspired

“Dove r/eal reviews” leverages Reddit’s growing beauty community and the platform’s reputation for honest product takes.

The retailer enlisted a group of professional female athletes to participate in omnichannel marketing, including digital trading cards.

Most brands returned to the same conceptual wells while emergent ad categories like AI and health and wellness offered a

Breaking down all the key stats from the big game’s ads, including cost, reach, social engagement and more.

The Amazon Ads MCP Server acts as a translation layer between AI agents and the Amazon Ads API to turn

The refresh comes as the brand looks to combat declining sales amid supply chain issues and increased competition.

Chief Brand, Experience and Marketing Officer Hema Widhani discusses the firm’s recent ad campaign and college football partnership.