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“Drawn Together” tells the story of two animated figures as they journey across holiday cups to reunite and is set […]

An AI-generated holiday ad “scored off the charts” with consumers, according to Islam ElDessouky, global vice president for creative strategy

The brand’s signature piece of marketing is becoming a 12-part social series showcasing overstimulating flavor through quirky, humorous videos.

CMO Jen Wilson explains how the home improvement retailer measures the success of in-store experiences and its new creator network.

Two decades into its U.S. presence, Barclays continues to invest in its partnership model, Chief Marketing and Experience Officer Lili

An emotional spot set to a cover of Miley Cyrus’ “The Climb” was handled by the same creative duo behind

Nearly two-thirds of marketers still believe brand love motivates repeat purchases, which are in reality often driven by pragmatic considerations.

The PepsiCo brand is reworking 1987’s “No Ordinary Thirst Quencher” and its retro Citrus Cooler flavor to fit the show’s

Without a way to show measurable ROI, connected TV could face reduced demand as performance-driven channels like search and social

In her first quarterly trading update as CEO, Cindy Rose dubbed the group’s performance “unacceptable” and lacking in execution on key