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The brand’s first global campaign focused on gaming includes limited-edition packaging with a QR code that unlocks special challenges and […]

Liz Roche, VP of media and measurement at Albertsons Media Collective, discussed the strategic thinking behind its AI experiment at

Katelyn Zborowski previously spent over a decade at Yum Brands, where she helped develop more than 40 limited-time offerings for

A partnership with the Untapped Growth media collective could offer a welcomed boost for independents amid ongoing holdco consolidation.

The “Total Overthink of The Head” campaign comes as the Orbit and Extra owner seeks to grow loyalty with younger

Nearly 70% of CTV advertisers plan to increase their spending this year, according to a new report from Advertiser Perceptions and

While more CMOs are satisfied with their budgets compared to June, just 42% feel they are well-equipped by their marketing

CTV investment is growing, here’s how marketers can ensure every dollar counts.

 Your best decisions depend on insight you already have — if you can use it in time.

The brand chief at one of the world’s largest advertisers explains how the company is tackling media fragmentation, digital commerce