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The fast-growing company has turned away from posts that just highlight its low prices and toward more playful, culturally relevant […]

The retailer touted the strength of its advertising services for brand partners during its inaugural Best Buy Ads showcase.

Shaquille O’Neal stars in a new spot and content on a microsite that rebrands the used-car e-commerce platform as “Shaqvana.”

Doug Martin served the CPG brand for nearly two decades, most recently as its chief marketer, and joins Wawa in the middle

The campaign includes out-of-home advertising, experiences and custom bottles, and comes as the brand struggles to maintain its core consumer base.

Now in beta, the chat feature draws on Amazon’s retail insights to assist with everything from research to pumping out

Execs at the fast-food giant detail an approach to artificial intelligence that is already powering transformation throughout its digitally focused

The two companies will bolster Dentsu’s NextGen initiative, which is meant to evolve its capabilities through data, artificial intelligence and modularity.

Melissa Cash takes over at the Yum chain for Catherine Tan-Gillespie, who was promoted from CMO to president in April.

Warner Bros. Discovery will continue to lean on Nielsen’s Big Data + Panel and adopt new tools from the firm’s Advanced Audience