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The Mars Petcare brand is sponsoring a new category in the reader’s choice version of the special issue that tends to […]

“Built Like Lee” celebrates the heritage of a brand founded in 1889 and is the first expression of a creative

If companies wait for regulation, they will always be behind, says Integral Ad Science Chief Compliance Officer Kevin Alvero.

Affordability concerns are disrupting auto-buyer behaviors. Is your targeting keeping pace?

By tapping benefits offered by the multi-enterprise business networks, suppliers can connect procurement and supply chain processes across their supplier

To boost the return of its apple flavor, the sparkling water brand remixed a 2008 club hit as part of

The latest chapter in the toy brand’s “Rebuild the World” campaign demonstrates the power of its in-house agency.

The collaboration with The Weeknd includes a coffee-ground infused record, strategic ad placements and other immersive elements.

A new artificial intelligence feature is designed to help advertisers and agencies find and connect with relevant creators more easily.

Cinnamon Toast Crunch’s “Must Cinnadust” campaign generated a 500% increase in social engagement and drove growth, the company reported.