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The Kraft Heinz brand’s social-first campaign nods to the historically tough housing market by offering a 12-month “lease” on coffee for […]

The Nestlé brand’s latest effort includes videos, out-of-home ads, experiential activations, influencer collaborations and a sports partnership.

The Mondelez brand decorated crosswalks outside of select Kroger locations to include QR codes accessing special offers on its products.

The marketer of brands including Pringles and Pop-Tarts found that predictive impact scoring can boost creative performance and media ROI.

The addition of a marketing executive is aligned with the fast-casual chain’s plan to increase its paid media ad spend

Retail and auto are leading a pullback, with digital now expected to grow 9.5% in 2025, two percentage points lower

The mutliyear partnership includes consumer activations, limited-edition packaging, digital promotions and other efforts.

My Sephora Storefront allows U.S. influencers to build shoppable digital storefronts and arrives as sales from affiliate marketing continue to

CMO Taylor Montgomery was promoted to global chief brand officer and will be succeeded by Luis Restrepo, vice president of brand and product marketing.

With a no-code user interface, more marketers will be able to integrate their first-party data with Amazon’s shopping, browsing and