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The cohort’s allegiance to social media and influencers for product discovery remains, while new levels of comfort with retail media […]

Gen Z is the most likely to shop physical stores this season, at a rate of 91%, according to new

The long-running brand platform, which in recent years has focused on post-pandemic social connection, is being retooled to emphasize self-expression.

Albertsons Media Collective and NBCUniversal are working to provide closed-loop measurement that bridges connected TV ads and retail performance.

In general, ad-tech firms delivered revenue gains in Q3 and are benefiting from how AI can support more unified marketing

At its UnBoxed conference, Amazon showcased new tools it claims provide unprecedented flexibility in buying and intelligence for advertisers.

Nearly two-thirds of marketers believe AI will dramatically change their role, but many are not making the organizational changes needed to

Turn every World Cup goal into a brand moment that drives emotion, loyalty and action.

The talent gap threatens to leave $8.5T in revenue untapped by 2030. As supply chains become increasingly digital, companies need

The Dr. Seuss icon, played by Walton Goggins, appears in new ads and a Times Square takeover showcasing deals on