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With tariff fears growing, IAB revised its 2025 ad spend forecast down. 

Omnicom needs to appoint a commission-approved monitor to ensure it is staying complaint with the FTC’s directives around ad spending.

To drive visibility, the brand invested seven figures into a media plan that spans CTV, streaming audio, podcasts and targeted digital

David Hasselhoff, Paula Abdul and ALF are featured on a hotline and in digital spots as the Frito-Lay brand taps

To drive visibility, the brand invested seven figures into a media plan that spans CTV, streaming audio, podcasts and targeted digital

Inspired by choose-your-own-adventure video games, “Guest Quests” features influencers Hannah Berner, Connor Wood and Kordell Beckham.

Gen Alpha members increasingly act as a “family CMO,” experts say, and 76% would like brands to gamify their consumer

Top of Search ads, currently in beta testing, will appear within the top 10 slots and Related Pins section of

A “pre-tariff windfall” of activity and burst of spending on social platforms led to a surprise upward revision of the

The Nestlé brand’s latest effort includes videos, out-of-home ads, experiential activations, influencer collaborations and a sports partnership.