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Evidence-based best practices to turn in-store intent into action. Preview Vestcom’s new guide.

A recent campaign with girl group Katseye delivered 8 billion media impressions and contributed to double-digit gains in the adult

Less than a quarter of marketers are completely aligned with their CFO regarding metrics and budgets, according to new research.

Along with a meal inspired by the Dr. Seuss icon, the seasonal effort features a TV spot, creator-led gaming program

The mass retailer is deepening its work with OpenAI as consumers continue to turn to generative chatbots for shopping support.

While nearly three-quarters of advertisers already use or are planning to use AI in the next year to boost efficiency

New ads starring Nick Offerman tackle doomscrolling while showing the actor enjoying cruise activities like waterslides and bungee jumping.

CreativeX has developed creator content benchmarks to help advertisers bridge the gap between authenticity and measurable effects.

Fewer marketers see CEOs and CFOs backing long-term brand investment while confidence in brand purpose has plunged in a divided

Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a