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Chief Media Officer Benoit Vatere explains where the performance marketing platform’s new tool fits in the beverage brand’s full-funnel marketing.

The tech retailer will feature creators in its CTV ads for the first time and will advertise during 30 different

Along with optimizing a previous ad made with generative artificial intelligence, the soda giant rolled out a separate spot focused

Strengths in Amazon DSP, live sports content on Prime Video and budding generative AI tools helped deliver 24% growth in

The activation is backed by research that found while 94% of Americans are in group chats, 29% meet up with

The in-house effort from the sleep device brand uses the tropes of scary movies to pitch its value proposition around

The activation surrounding the popular role-playing game comes as the Microsoft brand weathers user backlash and retail woes.

Parent company Alphabet delivered its first $100 billion quarter, with AI supporting ad relevancy, performance and automation.

The annual revenue run rate for Meta’s AI ad infrastructure, including Advantage+, is now over $60 billion, speaking to increased

“Make the World a Healthier Place” marks the first time Dole has launched a marketing initiative in North America and