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Americans are prioritizing small moments of joy to combat a tough economic climate, according to internal research that informed Target’s […]

The chain’s marketing, which sets it in direct price competition with QSRs, delivered a sixth-straight quarter of double-digit same-store sales

Sonika Patel explains how the chain is centering the dining experience with a “Light the Fire” platform and seasonal push

The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identify a brand under

Efforts for M&M’s, Skittles and Twix span a range of marketing strategies like a short-form sitcom, emergency candy deliveries and

Efforts for M&M’s, Skittles and Twix span a range of marketing strategies like a short-form sitcom, emergency candy deliveries and

The tagline first introduced in the ‘90s has been reworked in ads focused on “unhinged” humor attuned to young consumers’

Charlie Cheersman, the first kid to anchor the brand’s creative in 25 years, debuts as the CPG shakes up its

Spots taking place in a town called WhoKnewVille reinforce a messaging platform that challenges consumer perceptions around the retailer’s image.

Ads for the beauty brand span social, print, digital and out-of-home, asking “What do you give an e.l.f. (F#@&) about?”