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Samy is tasked with developing a global influencer strategy for the CPG giant’s food business, which Unilever is in talks […]

At their first unified NewFronts presentation, the companies underscored their ability to engage audiences not reached by linear TV buys.

The S4 Capital founder and executive chairman sounds off on the Publicis-Trade Desk spat, the “brutality” of Omnicom’s IPG takeover

The brand will serve as the official automaker of the league, a move that arrives on the heels of MLB

New research from WPP Media highlights the unique qualities of women’s sports viewers and how athlete-led creative can improve brand

To engage Gen Z, “It’s That Fresh” includes global partnerships across music, basketball, food, fashion and street culture.

The beverage giant enlisted NBA legend Scottie Pippen to confront misconceptions about the recently relaunched soda brand.

In-games ads have a higher brand recall rate among Hispanic consumers than Instagram ads, per Latino Portal research.

TikTok will identify the right talent for Creatorverse Incubator while Tubi will support the development of scripted and unscripted original

Chief Creative Officer Corey Smale explains how the brand is authentically connecting with fans through absurd humor and crazy stunts.