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As it begins to invest in paid media at scale, the fast casual chain teamed with Google to drive more […]

The world’s biggest game is their debut. Learn how to capture Gen Alpha’s loyalty.

Customer experience firm 8×8 transformed real-life clients into action heroes in ads created entirely with generative artificial intelligence tools.

The brand is working to realign around sports and encourage young athletes in a climate marked by sociopolitical contention and

Among the new offerings are Playable App Ads that allow Snapchat users to try a mini version of an advertiser’s game

The brand defended its controversial ads with Sydney Sweeney, claiming the campaign contributed to “unprecedented” customer acquisition.

The skin care brand sent unbranded versions of its product to creators for a campaign that generated engagement five-times higher

CMO Scott Johnson explains how the sister chains built on a new brand platform with a partnership with rapper GloRilla

Representing a 20% jump in spend over last year, the brand’s latest campaign sees the return of The Recruiter, a

Innovative, forward-thinking brands are discovering the power of creative domain extensions like .studio. They offer personalization, authenticity, and relevance, while