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The nearly 15-minute “Legend of the Lizard” is the culmination of a campaign that kicked off late last year with the return […]

Strong ad performance during the holidays convinced Jones Road Beauty to get a line of credit so it could keep

I’ll admit… For the last ten years, I neglected to build a personal brand. I always thought it was silly.

The chain is capitalizing on the surge in breakups ahead of the holiday by offering to send a breakup text or

The artistic campaign brings bold, eye-catching colors to the brand’s marketing and builds awareness with a robust OOH campaign.

Ambassadors range from 7 to 17 years old and come from backgrounds spanning the worlds of music, fashion, cooking and

CMO Pat O’Toole explains how the brand leaned into the buzzy tech with a focus on customized orders in an

Pringles, Doritos and Dove have extended their big game campaigns via a platform that can increase awareness and intent in

Coca-Cola Spiced, the marketer’s first permanent portfolio launch in three years, aligns with renewed consumer interest in flavored colas.

The IAB Tech Lab emphasized significant cost burdens on ad-tech firms and operational, financial and legal headaches for brands and