Hellmann’s launches SOS mission to save mayo from extinction
“Save Our Sandwiches” advocates for regenerative farming practices and includes a microsite for consumer’s to “adopt” a mayo-filled sandwich.
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“Save Our Sandwiches” advocates for regenerative farming practices and includes a microsite for consumer’s to “adopt” a mayo-filled sandwich.
The Coca-Cola brand’s iconic slogan is back in a campaign that nods to its ‘90s origins and enlists NBA star
The brand is ditching a mission to “fix water” to focus on wellness and launching a brightly colored faucet available on Amazon for $159.
Chief Customer Officer Katie Mullen explained how the retailer’s revamped program will deliver value to consumers and boost first-party data
A new campaign celebrates the 99% of consumers who reserve their dominant hand for eating Cheetos and spans digital, OOH
A rise in internal promotions, first-time CMOs and outside hires were among the other big trends identified in Spencer Stuart’s assessment.
Channels with “privacy by design solutions” are expected to outpace the market going forward.
The TV provider’s latest campaign about its dish-less service is inspired by the moment when the MLB legend accidentally killed
A new campaign that aims to connect the brand to this season’s music festivities features comedian Trevor Noah and actor Travis Bennett.
CEO Arthur Sadoun attributed the group’s performance to three key factors, including data-driven marketing.