Avocados From Mexico generates guacamole recipes with new AI tool
The AI tool is meant to encourage avocado consumption during the big game, letting the brand get in on the […]
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Campaign Trail: Teleflora tells real stories to overcome love cynicism
The floral delivery service and the in-house agency at parent The Wonderful Company used a documentary approach to prove that
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DoorDash offers to deliver every product advertised during Super Bowl
The promotion asks consumers to pay close attention in order to crack a secret code contained in a spot airing during the
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Gatorade fuels digital transformation with free membership platform
The PepsiCo brand will release a capsule collaboration with DJ Khaled to boost the launch and bring together sports, music and entertainment.
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Sociable: Meta posts solid increases in revenue and usage for Q4 2023
With its ad business apparently back on track, the narrative around Meta is more positive than a year ago.
Handling Common Sales Objections
Have you ever been tripped up in a sales call with… An objection?! How could someone NOT want your offer?!
Psychological Pricing Strategies for SMB Owners
In last week’s issue of the LFG, we discussed pricing your service perfectly. In this week’s issue, I will do
How to Price Your Services: Service Business Guide
What are you charging for your services? Are you charging too much or too little? More importantly, how do you
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How to Clean Your Email List
In 2023, I more than DOUBLED my email open rates & click rates. The strategy I used is simple
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Best Pool Service CRM 2024: Tested for SMBs
Running a pool business without a CRM can feel like treading water in the deep end. Sure, you can stay