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A chaotic rollout for AI Overviews in search didn’t hurt advertiser demand in Q2, though YouTube missed analysts’ growth expectations.

As total ad sales for the games surpass $1.2 billion, six major marketers will sponsor a commercial-free hour during the Opening

Kristi Argyilan, the retailer’s senior vice president of retail media, talks about the grocer’s priorities and where the industry stands today.

NBCUniversal’s Olympics coverage will leverage Google’s products, including Search, Maps and Gemini, while the tech giant elevates athletes’ stories. 

The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and

The retailer is leaning into discovery for an effort that includes a new color palette and series of back-to-school ads

The marketer prioritizes digital-first innovation and “creative firepower” as it shakes up its agency roster for the first time since Kellogg was split

The branding evolution accompanies a simplification of the advertising, marketing and technology services company’s artificial intelligence offerings.

Willem Dafoe narrates spots probing the qualities that motivate sporting greats, including an obsession with power and an inability to

The agency holding group’s media investment arm names a new leader with a successful track record for applying data and technology to marketing.