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The offering leans on the credit reporting company’s ID graph and a partner network that includes ad-tech firms like The […]

The agency holding company will use Influential’s platform in concert with Epsilon’s insights to help clients find influencers to engage

Inspired by the popularity of mukbangs, the fast-casual chain teamed with Wonderskin for “Lipotle,” a lip stain timed to National

To boost its position as an entertainment brand, the cosmetics company parodied sports broadcasts in a video featuring Olympian Gabby Douglas.

CMO Angela Zepeda explained the change in tone and why the brand’s vehicles are taking a back seat for the

The cybersecurity firm recruited a Hollywood team to prove that B2B marketing doesn’t have to mean “business-to-boring.”

Expanded ad formats and new cookieless measurement tools are part of the platform’s plan to help brands generate high-intent leads.

Brands including World Rugby, Ionos and Contiki have already leveraged the new Spotify Ads Manager, which boasts improved targeting functionality.

A local angle stands in contrast to the Coca-Cola-owned brand’s last major campaign, which focused on a celebrity partnership with

CMO Craig Brommers explains how the retailer is giving fresh energy to a 20-year-old slogan to reach Gen Z around