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Findings from CreatorIQ and TikTok detail how creators have helped brands like the NBA, Sephora and Fortnite find success on […]

For now, the technology is helping improve advertising performance and efficiency, as the company saw revenue rise 22% in Q2.

Longtime CMO Angela Zepeda will serve as chief creative officer as the automaker looks to engage consumers with more data-driven marketing.

Store windows nationwide currently feature QR codes inviting consumers to shop the retailer’s curated fall collection on Pinterest.

CMO Jeff Jenkins detailed the insights and strategy that drove “More Than Just Cute,” the apparel brand’s first work with agency Mischief.

Over 70% of advertisers are new to the Olympics, with nearly $500 million in revenue coming from first-time sponsors, as brands

CMO Massimiliano Tirocchi explained how the shapewear retailer’s Altair ad tool has helped it streamline content production and gain new

Strategic billboard buys and print ads masking as placements for other products like jewelry seek to catch hungry consumers off

The tech’s emergence underscores the importance of proper attribution and collaboration, according to Growth Stack Media’s Jordan Mitchell. 

Expanding into offsite media like open-web programmatic could alleviate supply pressures but opens a whole new can of worms for the