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Maximum Effort’s George Dewey explains how the agency approaches brand partnerships and why the film series is not “ashamed” of advertising.

What can always-on brand guidance metrics tell us about the impact of the “Crush!” backlash on the Apple brand? Storm

Sydney is rapidly becoming a pioneer in sustainable retail practices, with eco-friendly packaging leading the charge. The shift towards sustainability

Peter Naylor, VP of ad sales, is leaving the offering he helped launch as it gears up an in-house ad-tech

The Center for an Urban Future found that New Yorkers of color are still underrepresented in the city’s booming ad

The campaign was released as holding company VF Corp. works to transform the struggling brand.

A full pipeline of new and unique in-app games drives engagement for the brand, according to Preston Nix, director of loyalty

The wireless carrier is unifying its prepaid and postpaid services under a single brand name and marking the effort with a new

Recent account wins from Hershey and The Lego Group could help the ad-holding giant preserve momentum heading into the year’s

As part of the effort, the retailer partnered with the Dallas Cowboys’ Micah Parsons, New York Mets’ Francisco Lindor and