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The apparel marketer created a Marketing Shared Services organization to unite core media functions as it works to revitalize its brands.

Proving it could deliver the same Hollywood wattage as its competitors, Amazon worked to separate itself from the pack by

An expanded offering combines first-party traveler insights with a host of capabilities and comes as more players enter the media network

CMO Todd Kaplan said the partnership with celebrity chef Flay, who helped develop two limited-time sodas, responds to a rise

Greenhushing on climate-related initiatives is becoming more widespread amid an intensifying regulatory environment and consumer backlash.

The celebrity chef serves as Welch’s “CFO,” or chief fruit officer, and stars in the first TV commercial in the

The brand highlights the “ROI of DEI” by calling out the success of its diverse board compared to those full of

The fund, which will be paid with existing contributions, will allow the chain to market more effectively to customers within

Jyoti Vaidee oversaw key launches at the search giant, including Dynamic Product Ads, and previously worked on Microsoft’s Outlook and

The sector is expected to see over $2 billion in revenue this year following modest growth of 5% in 2023 that