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While AI has its place in the realms of social media, mobile commerce, apps and more, a sea of questions […]

NFL stars including Travis Kelce battle in a colosseum and Megan Thee Stallion remakes “We Will Rock You” in a

Marketers must refine their search strategy as consumers, particularly younger cohorts, shift away from traditional search engines, said Captify’s Mike

A more ambitious standalone campaign aims to shore up the brand’s position as Official Chip and Dip of the NFL with

The retailer is working to create “the world’s most inclusive beauty community,” even as DEI and purpose-driven marketing face backlash.

CMO Ramon Jones explained why the company will invest the bulk of its annual ad spend to leverage its partnership

The better-for-you soda’s campaign includes spots that position the new Ridge Rush flavor as the perfect beverage to beat an afternoon

The album, which includes tracks by Betty Who and Charlotte Rose Benjamin, capitalizes on the popularity of Get Ready With

The PepsiCo brand extends its “Is It In You?” platform with an effort that focuses on equity and inclusion in the

The cosmetics brand is promoting the revamped jingle with a team of influencers and heavy play on the video-sharing app