Applebee’s CMO on how brand’s NFL sponsorship feeds its new campaign
The casual dining chain will leverage its role as the official grill and bar of the NFL in ads and […]
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The casual dining chain will leverage its role as the official grill and bar of the NFL in ads and […]
The Mattel brand’s Senior Vice President Krista Berger explained how a new “Give Limitless Possibilities” campaign is helping Barbie connect
The campaign, which has helped drive sales and awareness, now includes profiles of Heinz employees along with fresh tales of
While the title of CMO is still alive and well, major disparities exist when it comes to tenure and representation,
New ads from the Sazerac whisky brand star comedians Andrew Santino and Stavros Halkias and poke fun at outrageous bets placed around
The brand will reimburse five consumers’ moving fees to relocate to the Mountain time zone who explain on TikTok how
Catherine Tan-Gillespie, a company veteran, will hold dual roles related to marketing and development as KFC tries to break out
The limited-edition Beauty Bar can be obtained via a giveaway and is being supported by partnerships with Black Girls Tennis Club
The rise of first-party IDs offers the promise of closed loop measurement, but carries with it both highs and lows, said
Swipes at fast food competitors over rising prices, including through a retro video game, helped boost Chili’s same-stores sales by