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As a small business owner, you have enough on your plate managing daily operations without also needing to become a […]

Angela Zepeda recently saw her role shifted from CMO to chief creative officer, with performance marketing moving under a separate

“The Bear” star’s previous marketing push for the PVH-owned brand generated $74 million in media impressions and led to a

The insurer is promoting its services with a series of ads that feature talent like “Ted Lasso” star Cristo Fernández and Kansas City Chiefs’ Patrick

International CMO Amy Durini explained how the chain is building its brand and why efforts to engage with consumers around culture

The former Eagles center pals around with the brand’s CGI buffalo mascot in an effort that leans into Kelce’s recent

The tie-up will be promoted via TV and online ads and includes a new Kelce Mix cereal combining Cinnamon Toast

The brand has an ambitious full-year goal to limit declines to 10% or less, and a lot is riding on

The partnership weds audience segments drawn from across all of the major leagues with insights from Dentsu’s data-driven platform, Merkury.

The projected 10.5% rise in spend this year is a 2.3 percentage point upgrade to WARC’s prior forecast and reflects ongoing