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For decades, “watching TV” meant sitting on the couch and catching a favorite weekly show, or viewing.

The celebrity-packed effort airing in the first quarter centers on a fictional Halfway There Insurance firm and parodic cover of

Uncover three key music trends that are transforming modern brand storytelling.

“Fans Have More Friends” asserts the importance of sociability and unites the brewer’s sponsorships across soccer, Formula 1 and music

Holly Smith replaces Sonika Patel, who lasted less than a year in the role but oversaw the launch of a

The Unilever brand and agency Mythology used a masquerade ball in the style of the Netflix hit to boost long-running

The sportsbook is also inviting consumers to bet with or against the celebrity on its app around which team will

AI-driven improvements to ads ranking and learning models boosted clicks and conversions during the key Q4 window, which drew record

The marketer is continuing a revived Pepsi Challenge around its Pepsi Zero Sugar brand, and its big game ad features

Marketers must remain resilient as they navigate ongoing challenges, including an uncertain economic backdrop and the advancement of AI.