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The brand is “pioneering the kind of desire at scale thinking” that Unilever wants to replicate across its portfolio, CEO […]

After making headlines with its fall campaign, the retailer is targeting gift givers and recipients alike for the next chapter

Regulators gave “unconditional” sign-off to the $13 billion-plus acquisition, which comes amid further rumblings of large agency consolidation.

Currency Advisory Group seeks to operationalize culture as a strategic business function, not just a marketing layer. 

“Close” packs an emotional punch, showing a traveler reflecting on a complicated relationship with her father on a ride home

The mass beauty retailer shifted the team’s structure to improve efficiency, impacting 27 roles.

The brand will make its largest media investment to date with a campaign that seeks to reach consumers in unexpected and disruptive

Evidence-based best practices to turn in-store intent into action. Preview Vestcom’s new guide.

A recent campaign with girl group Katseye delivered 8 billion media impressions and contributed to double-digit gains in the adult

Less than a quarter of marketers are completely aligned with their CFO regarding metrics and budgets, according to new research.