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The fast casual chain plans to better support its marketing with targeted media as it looks to reverse negative sales […]

The AE Creator Community is anchored on a rewards system that incentivizes creators to participate in regular challenges around content

CMO Jonathan Mildenhall explains how the companies are working to build back trust in American neighborhoods at the big game

Despite AI’s promise in media and creative, executives acknowledged the tech is difficult to scale and fails to deliver measurable

The Mondelēz brand continues to embrace more culturally attuned marketing with a Ritz Island ad starring Bowen Yang, Jon Hamm and Scarlett

Marketing trends, such as microdramas and consumers who are expressing a sense of “dysoptimism,” are identified in the agency’s “Future

CMO Kory Marchisotto explains how the brand’s telenovela-inspired ads and Bad Bunny’s upcoming halftime show dovetailed in a new campaign.

If your AI outputs sound generic — your inputs probably are too. In part two of “Selling with AI”, Apollo.io

Artificial intelligence risks reinforcing the black-box decisions that marketers are forced to make with current measurement systems, per a new

The delivery platform promotes a new offer to remove delivery and service fees on restaurant orders over $50 in an