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Questions remain around whether LLM ads can be evaluated with the same rigor as the rest of advertisers’ media plans, writes […]

Olay, Secret and Downy are among the brands included in a multiyear deal that arrives as the league draws record

“Unleash Legendary” leverages the look and feel of anime to show off the brand’s teriyaki line and appeal to a

Created by indie agency Chemistry, “Your Burger Guy” positions the chain as a “sure bet” in the highly competitive fast-food

A campaign and accompanying song, “Finger Lickin’ Machine,” see the mascot defy greedy boardroom executives to keep prices low. 

CMO Michael Lacorazza details a deal that enlists likely top draft pick Fernando Mendoza as the bank’s Chief Financial Playmaker.

The “Wicked” and “Dracula” star anchors a new campaign tied to her training for the London Marathon, which is part

The move is designed to improve media effectiveness and represents the next step in the company’s Beauty Reimagined initiative.

The soda giant reimagined the song from its iconic 1971 “Hilltop” ad for an effort that spans packaging, experiences and

A humorous ad created with agency Doner cheekily sets the mood and highlights the manufacturer’s line of lighter products.