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The marketer of home and garden brands is using influencers, AI and sports marketing to be an always-on partner for […]

Yum Brands and WPP officials discussed how they are operationalizing AI as the tech matures at the IAB’s annual Public Policy

A trio of tough-talking citrus mascots anchor a new creative platform around authenticity and support the launch of a dirty

The brand’s first global campaign focused on gaming includes limited-edition packaging with a QR code that unlocks special challenges and

Liz Roche, VP of media and measurement at Albertsons Media Collective, discussed the strategic thinking behind its AI experiment at

Katelyn Zborowski previously spent over a decade at Yum Brands, where she helped develop more than 40 limited-time offerings for

A partnership with the Untapped Growth media collective could offer a welcomed boost for independents amid ongoing holdco consolidation.

The “Total Overthink of The Head” campaign comes as the Orbit and Extra owner seeks to grow loyalty with younger

Nearly 70% of CTV advertisers plan to increase their spending this year, according to a new report from Advertiser Perceptions and

While more CMOs are satisfied with their budgets compared to June, just 42% feel they are well-equipped by their marketing