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Major marketers looking to engage U.S. consumers around the milestone must prove their bona fides or risk looking like bandwagoners.

The “Jobs Need People” campaign depicts moments of peer-to-peer connection that make work fulfilling amid a rise in trends like

Activations around a Nike sneaker release and box office smash “Backrooms” demonstrate how the fast-food giant uses social media marketing.

A spot digging at Reese’s shows a focus group composed of people named Reese who assess the flavor and texture

The Microsoft-owned game is leveraging the rapid growth of the creator economy to push its in-game marketplace.

Zach Apter, CMO at ClassPass parent Playlist, explains how the booking platform is using performance marketing to grow the market

The broadcaster and partner Gain Theory detailed how premium video can boost the middle funnel — and what’s lost in

The move, which will eventually include additional partners, allows advertisers using Yahoo’s demand-side platform to access Vizio inventory through Magnite.

The J.M. Smucker brand’s “Game Face” campaign taps into the iconography of tournament heavyweights Argentina, Brazil, Colombia and Mexico.

The automaker’s U.S. marketing campaign around the tournament, “Next Starts Now,” spans TV ads, social media, experiential activations and more.