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CTV investment is growing, here’s how marketers can ensure every dollar counts.

 Your best decisions depend on insight you already have — if you can use it in time.

The brand chief at one of the world’s largest advertisers explains how the company is tackling media fragmentation, digital commerce

The personal care brand’s in-house creative team created a fantastical, Willy Wonka-esque lab that swaps candy for clouds of shaving

The confectionery giant’s “Go All In” promotion includes a QR code-based giveaway, influencer tie-ups and a partnership with football legend

Assuming a worst-case scenario, 4.2 percentage points of expected growth could be erased in 2026 as marketers struggle to preserve

CMO Stacey McCormick explains how the brand is spreading the word around its October pledge against using AI-generated bodies in

The Abercrombie & Fitch brand teamed with singer-songwriter Gigi Perez to cover a Green Day classic as part of its

Samsung, Comcast and Tubi rolled out measurement and AI innovations, plus deals with Amazon, at the IAB’s annual showcase for

As ad revenue’s importance grows for the tech giant, it will enable brands to target consumers using Maps’ search function