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Brandon Rhoten spent years leading creative and social strategy at Wendy’s at a time when the chain rewrote the rules […]

Discussing the planned $83 billion acquisition, executives pointed to the rising threat of YouTube for advertising and subscription dollars.

As viewership grows for the X Games, Jeep is expanding its relationship with the event to span on-site, broadcast, streaming and

Featuring entertainer Keegan-Michael Key, the ad spots highlight how Choice offers guests unique experiences and more value across its brand

The effort seeks to reinvigorate the company’s flagship brand, explains Hershey Company executive Vinny Rinaldi.

A new typeface and illustration style are complemented by the Google-owned platform’s first motion identity, which mimics the feel of

OpenAI said that advertising will not influence the answers ChatGPT provides and that ads and sponsored content would be clearly

As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate reality from hype.

Sedef Salingan Sahin will lead digital transformation efforts, including in marketing, while CMO Manolo Arroyo’s remit will expand.

Alison Payne, CMO for parent company Heineken USA, explains how the iconic character is being reimagined for the social-digital world.