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The multichannel campaign includes activations in popular Los Angeles spots and a Snapchat cameo within the film that reimagines the […]

Bravo’s fan convention for its reality shows led to double-digit lifts in brand recall, purchase intent and emotional engagement for participants in 2023.

The pizza chain supports its value-oriented holiday messaging with comedic ads, in-person events and digital games. 

New spots that take a page from Rankin/Bass stop-motion classics are supported by retail media and social extensions, including a

Brands at the 2023 iteration of Bravo’s fan convention for its reality shows saw double-digit lifts in brand recall, purchase

Rising costs and job insecurity are pushing marketers to focus on “affordability tension” and changing consumer milestones like having kids. 

An experiential activation around the BTS-inspired TinyTAN Happy Meal helped the fast food giant benefit from buzz around the group’s return.

The goal is to enable large enterprises to sift through tens of millions of records to identify, segment and understand

The QSR’s partnership with consultant Creed UnCo aims to clarify what drives purchasing decisions and refine messaging around value. 

Execs from Amazon and across the industry weigh in on a key part of the company’s surging ad business as