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Alison Payne, CMO for parent company Heineken USA, explains how the iconic character is being reimagined for the social-digital world.

Created with agency Angry Gods, “Question Everything But Yourself” tackles an age of unreality that is being exacerbated by the meteoric

The duo previously worked together around a Corpse Paint makeup collection that sold out in 45 minutes and racked up

The pact around Gemini technology provides a potential advantage for Google in its race against OpenAI, which also works with

The Mars candy brand is aligning the blockbuster-inspired collaboration with “It’s More Fun Together,” a creative platform it debuted last

The company is creating a new enterprise-wide unit that unites teams from Disney Entertainment, Disney Experiences and ESPN. 

“Ghost ships” are technically flawless models that never influence real decisions — WPP Media’s Jeffrey Kennedy explains how to avoid

“It’s Different Out Here” reinforces the idea that memories matter more than amenities, pushing back against an industry often focused

The award-winning executive led marketing for the fast casual chain for nearly eight years.

The platform, among the first major retail media networks to pilot Amazon’s Retail Ad Service, has drawn in 175 new brands