Blog

Chief Creative Officer Corey Smale explains how the brand is authentically connecting with fans through absurd humor and crazy stunts.

The cookie bakery chain saw over 16,000 app downloads, 213% more than its original target, as a result of its

“Your Smile Is Your Strength” includes tie-ups with over 30 content creators and a partnership with mental health app Calm

The practice, wherein agencies both buy and resell media to clients, is proliferating despite many marketers lacking concrete governance guidelines. 

While del Toro has collaborated with the Bacardi-owned tequila maker before, “The Perfect Pour” campaign marks the first time he has directed

North America CMO Shakir Moin explains how the soda giant is fostering hyper-personalized consumer engagement around a global opportunity.

The five-year partnership comes as the CPG giant recently paused plans to split its condiment and grocery businesses.

Completed with PubMatic and Butler/Till, the campaign’s fully automated media buying and optimization process reduced buy-side costs by 5.5x.

Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including through

The appointment of Sarah Sylvester, who most recently led marketing for Victoria’s Secret, represents a renewed focus by the retailer