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Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, digs into the “Exactly What You Are (and Aren’t) […]

The independent agency is piloting an AI agent infrastructure from Freewheel designed to streamline premium video transactions.

Comedian Atsuko Okatsuka stomps around a handcrafted miniature Los Angeles in creative that takes inspiration from “Attack of the 50

Broadcast TV without sports accounted for just 9.8% of total ad-supported viewership in Q4 2025. 

“There’s A New King And It’s You” is the next step in a turnaround effort that puts the fast-food chain’s

Growth is up. Margins are down. Six ways CPG leaders can protect profit.

The startup uses AI to track which creative and video assets are driving engagement and conversion and help optimize campaigns

The paint brand’s long-running “See The Love” platform continues with a family-focused ad from agency of record Fig.

The campaign, which shows a robot employee short circuiting over a sip of Zevia, follows the brand skewering Coke’s AI-generated

Emily Barfoot, head of Dove U.S., discusses how the campaign came together, navigating Reddit and the brand’s larger social media