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Publicis CEO Arthur Sadoun says LiveRamp’s co-created data sets will provide a leg up over rivals that rely on stagnant, generic […]

Major marketers across alcohol, beverage, snacks and retail are rolling out campaigns that look to engage soccer fans during the

New research from Affinity Solutions reveals billions in waste from optimizing on the wrong data.

The L’Oréal brand is using social chatter to tease a new campaign featuring TJ Palma, who misinterprets instructions around promoting hair

Just 14% of social media professionals feel their organization is able to use social data properly.

At an ads showcase this week, driving intent and consumer action, including via the new TikTok Go travel offering, were

At its upfront presentation, the streamer unveiled new tools, capabilities and partnerships that span planning, buying and measuring ad campaigns.

The effort includes ad spots, influencer partnerships, consumer promotions and the limited-edition Miller Time MVP Matchball.

David Binder talks about the vodka maker’s controversial, AI-generated Super Bowl debut and its future marketing plans under Sazerac.

New ads show William Shatner, who held the role in the 2000s, passing the baton as the brand appeals to